Welcome to GasPedal.com

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Corporate Blogging Best Practices

How do you get started blogging? How do you do it well?

GasPedal will help you build a first-class blogging program that strengthens your brand and drives sales. Blogs are the cornerstone of a great word of mouth marketing strategy. We'll make sure that you have a great one.

We'll help you put it all together -- from setting up basic pages and creating great content to learning best practices and managing the program for the long term. We'll provide intense but efficient training that gets you up and running with fantastic results right away. We're also experts in blog ethics: rest assured that your program will be low-risk and scandal-proof from the beginning.

Your blog will bring new customers in just a few weeks with minimal investment.

Learn to build a great blogging program

Step 1: Content and message strategy

You're not blogging for fun or ego ... you're blogging to build your business. We'll help you identify content strategies that attract the right kind of readers. We'll dig into topics areas, suggest writing styles, and help find the right people who should be blogging for you.

Step 2: Managing the program

We'll help you with best practices to ensure that your program is well-managed and efficient from the beginning.

• Blog setup, technology, and design
• Editorial workflow
• Managing comments, customer service, and responses
• Dealing with negative comments and detractors
• Legal and ethics issues
• Encouraging participation

Step 3: Promotion

You want people reading, and you want the right people reading. We'll help you with word of mouth marketing and promotion that will draw traffic to your blog. We'll teach you how to interact with the blog community and become a must-read site.

What's the ROI?

We'll help you build the business case for blogging inside your organization. The benefits are fantastic (too many to outline here), but we'll help you demonstrate how blogging:

• generates leads and site traffic
• closes sales
• reduces negative word of mouth
• increases corporate credibility
• builds trust in your brand
• improves employee loyalty