Rear Admiral Mary E. Landry serves as the Coast Guard’s Director of Governmental and Public Affairs. She is responsible for ensuring the Coast Guard provides accurate, timely and strategic information internally to Coast Guard members and externally to the American public, the United States Congress, other governmental agencies, and the private sector. Her military decorations include the Legion of Merit (two awards), Meritorious Service Medal, Coast Guard Commendation Medal (three awards), 9-11 Medal, and Achievement Medal.
With more than 15 years of experience in strategic planning, brand marketing, e-commerce development, direct marketing and change management, Paula Drum joined H&R Block in 2006 as vice president of marketing for the Digital Solutions Group.
Ms. Drum’s expertise in marketing and her desire to innovate led the Digital Solutions Group to several accomplishments during tax seasons 2007 & 2008, including: the launch of the most- recalled television commercial in January ‘07 and the highest return for its direct marketing, interactive and email marketing programs. Furthermore, she led the repositioning of the H&R Block brand as a leader in tax expertise and digital products through social networking programs, such as the “Me and My Super Sweet Refund” video contest on YouTube, “H&R Block Island,” a SIM in Second Life, creation of an online community - Digits, active participation on Twitter, and social programs on Facebook, MySpace and eHarmony.
Lee Aase is manager of Syndications and Social Media for Mayo Clinic. His team’s focus is developing quality medical news resources for mainstream media, and using social media applications to create more in-depth, extended relationships directly with key stakeholders. You can see examples of Mayo Clinic’s social media offerings through the Mayo Clinic News Blog at http://newsblog.mayoclinic.org/
Susan Wassel is the public relations (and now social media) manager for Newell Rubbermaid’s office products division, maker of Sharpie markers. Susan’s communications experience includes work on behalf of dozens of blue-chip clients, including Quaker Oats, American Airlines, Brown Shoe, Kraft, Honeywell, McDonald’s, Discover Card, Bloomingdale’s, Harley-Davidson, Weber Grills, Habitat for Humanity, and several national political clients. Susan has a degree in journalism from the University of Wisconsin-Madison and hails content as king. You can follow her on Twitter as sharpiesusan, and visit the Sharpie Blog she edits at http://blog.sharpie.com.
Stan’s role at Procter & Gamble is to identify, create, and scale new marketing capabilities and services for P&G’s extensive family of consumer product brands. He is part of a small internal Marketing Knowledge & Innovation organization, serving to steward and grow P&G’s marketing capabilities for the company. This team serves as a hub for Open Innovation and collaboration with an extensive network of internal and external partners. The current focus of his innovation work is on developing marketing models based on Social Media, including Consumer Generated Content and Communities.
Whenever there’s been an innovation in marketing, Andy Sernovitz has been there.
An 18-year veteran of the interactive marketing business, Andy has spent years helping companies learn how to do better marketing.
Andy teaches word of mouth marketing at Northwestern, taught Entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. GasPedal, his consulting company, advises great brands like TiVo, Dell, Ralph Lauren, Sprint, and Kimberly-Clark.
He created the Word of Mouth Marketing Association around the latest revolutions in blogs, buzz, and word of mouth. Before that, in the dot com days, he ran the Association for Interactive Marketing.Andy writes an amazing newsletter and blog called “Damn, I Wish I’d Thought of That”, and is author of the new book “Word of Mouth Marketing: How Smart Companies Get People Talking.”
