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Word of Mouth Marketing: How Smart Companies Get People Talking

by Andy Sernovitz
Foreward by Seth Godin
Afterward by Guy Kawasaki


Word of mouth from GasPedal clients

Kimberly Clark Logo
“With all of the changes we've implemented since your recommendations, we've increased our weekly registration totals to the Parent Stages newsletter 400%.” -- Dirk Hoerter, Kimberly-Clark
TiVo Logo
“I recommend GasPedal without hesitation to any company interested in being exposed to creative, expert ideas that generate immediate results. You should add them to your marketing team.” -- Katie Ho, TiVo
ABC7 Logo
“GasPedal gave us a whole new perspective on how we can use email to grow our online business. They taught us intuitive and counter-intuitive ideas that pushed us to reexamine what we do and how we do it. Their advice was an essential boost to our email marketing success.” -- Ron Stitt, Vice President,Internet Operations, ABC Owned Television Stations
Military.com Logo
“In my opinion, there are few organizations in the nation capable of providing GasPedal’s real world and highly actionable advice and insight. We highly recommend Andy and his team to any company serious about executing successful online marketing programs. We found GasPedal’s team to be extremely knowledgeable, motivating, and extremely prescriptive.” -- Christopher P. Michel, President and CEO, Military Advantage / Military.com
Practising Law Institute
“GasPedal helped us build a remarkable email newsletter marketing program. We are good marketers, but we only knew the basics about email newsletters when we started working with them. Now we publish email newsletters that impress our customers, drive sales, and build our brand. GasPedal was our partner and mentor. They taught us what we needed to know, helped organize our efforts around achievable goals, and stayed with us until the campaigns were perfect. If you want to do email the right way, I recommend that you get GasPedal on board immediately.” -- Victor Rubino, CEO, Practising Law Institute
Lillian Vernon Logo
“We were very impressed with GasPedal. I highly recommend their services. Their thorough review ensured we now know the actions we can take to maximize the impact of our program. As important as their findings was GasPedal’s communication of their insights. They carefully summarized the findings into concise, easy-to-implement recommendations that we could prioritize and take action on quickly. Our entire team enjoyed working with GasPedal, and believe they helped get us to the next level.” -- Jonathan Shapiro, President, Lillian Vernon
Leading Authorities Logo
“GasPedal is strong on useful information, tactics, and strategies that impact the bottom line now and in the future. They are no wide-eyed theorists. They are practical business people.” -- Mark French, Leading Authorities
Connextions Logo
“I trust GasPedal to focus my team on the ideas that make money.” -- Jack LeFort, CEO, Connextions
MyPoints.com Logo
“GasPedal was instrumental in helping us to innovate. They were a key partner of the company, and I can't recommend them more highly.” -- Steve Markowitz, CEO, MyPoints
“I go to GasPedal when I need something done right the first time and done fast. They produce practical, logical, and economical results in a hurry.” -- Chaz Berman, MyPoints
Double Chain Logo
”My team has gained exceptional knowledge that has made us into exceptional marketers.” -- Michael Monheit, Double Chain
Kintera Logo
“I turn to GasPedal to clarify immediate actions that give us immediate results.” -- Dean Hollander, Involve Inc/Kintera
Paul Fredrick Logo
“GasPedal gave me specific ideas that I can use to get better results. They showed me how to make more money from my email programs. Their work was focused, fast, and well worth the money.” -- Allen Abbot, Paul Fredrick MenStyle
Tyndale Logo
“They were great to work with, and the information they provided us with was practical and geared towards producing immediate results.” -- Victor Kore, Tyndale House Publishers
Federal Reserve Bank of New York
“GasPedal provided the focus and clarity we needed to take our e-business efforts to the next level.” -- Cheryl Gleason, Director, e-Business Office, Federal Reserve Bank of New York
American Lawyer Media
“GasPedal helped us develop to-the-point, scalable, and successful online promotions.” -- Jack Berkowitz, Vice President, American Lawyer Media
Shop.org Logo
“We all felt like the seminar was extremely valuable in terms of giving us practical ideas for our email/newsletter strategy as well as pushing our thinking on what we could be doing.” -- Scott Silverman, CEO, Shop.org
Integrity Logo
“GasPedal took time to understand our business and customers and was then able to provide us with several specific and measurable recommendations which we're now implementing into our marketing program. Special attention was given to ensuring that each recommendation was possible to execute within the scope of existing budgets and resources.” -- Philip Manwaring, Vice President e-Commerce, Integrity Direct
Topica Logo
“We brought in GasPedal for a top-to-bottom examination of our brand, product, and philosophy. They gave us exactly what we needed -- honest, clear feedback, original ideas, and a plan to get there. GasPedal knows how to solve the really tough strategic problems. You won't find a better advisor.” -- Scott Olrich, SVP and General Manager, Topica

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