Our projects



SocialMedia.org is the community for social media leaders at the world’s greatest brands. Members help one another by sharing best practices, actionable advice, and solutions to the issues they can’t talk about anywhere else. If you’re leading social media at a major brand, you belong in this family.

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Learn to be a great word of mouth marketer at WordofMouth.org. You’ll find free videos, articles, and case studies — all filled with practical, how-to advice to get more people talking about you. You’ll love our fantastic newsletter, amazing blog, and thrilling Word of Mouth Crash Course conference.

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GasPedal Consulting

We’ll help you get started with word of mouth and social media. We’ll show you exactly how to build your strategy, create an action plan, and manage it well. Call us first for practical, how-to training you can actually use.

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Our events



BlogWell: How Big Brands Use Social Media features 8 great case studies on the best social media programs at large corporations. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — all in one afternoon for just $250.

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Brands-Only Summit

The SocialMedia.org Brands-Only Summit is where you’ll learn the latest in enterprise social media management, make connections with social media leaders like you, and engage in deep peer-to-peer discussions. Only social media leaders from brands are allowed, which means no sponsors, no vendors, no agencies, and absolutely no selling. You’ve never been to an event so thrilling, so inspiring, and so exhausting.

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Word of Mouth
Crash Course

The Word of Mouth Crash Course: The “How to be Great at Word of Mouth Marketing” Conference is where you’ll learn to be a fantastic marketer with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll learn practical, hands-on techniques to get started, earn love from customers, and create amazing word of mouth.

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Our blogs


The Word of Mouth Blog

WordofMouth.org is where you’ll learn to get people talking about your company, cause, or idea. You’ll love our free videos, articles, and case studies — all filled with practical, how-to advice.

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Big List

SocialMedia.org’s Big List focuses on big brands doing big things in social media. Check out our weekly list of new hires, job openings, case studies — and our amazing maps showing the brands and agencies involved in social media.

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Damn, I Wish I’d Thought of That!

Andy Sernovitz’s blog, Damn, I Wish I’d Thought of That! is full of unusually useful ideas borrowed from the smartest marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.

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