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You Can Be A Word Of Mouth Marketing Supergenius!
Get People Talking About You

Damn, I Wish I'd Thought of That!
Unusually Useful Ideas For Smart Marketers

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Word of Mouth Marketing: How Smart Companies Get People Talking

by Andy Sernovitz
Foreward by Seth Godin
Afterward by Guy Kawasaki


4 1/2 guaranteed deliverables

1. Ideas you can actually use

Our advice is

We don't leave you to implement ideas created by kids with no real-world experience. You won't get pie-in-the-sky dot-com visions.

We work with you to develop and refine the best strategy for your situation. You'll get the simplest path to help you tell your story, sell your products and services, and keep your customers happy.

2. Prioritized action plan

Give us the 20 things you want to get done. Then tell us the 20 things co-workers are telling you to do.

We’ll give you back five steps to meet and beat your objectives along with a calm, rational, prioritized plan.

All recommendations are distilled into a focused list of action steps that are realistic and achievable. They are prioritized based on these criteria:

3. Priceless independent perspective

A fresh look from an unbiased outsider is the only real way to achieve clarity and honesty.

Our advice is free of internal politics and biases. Internal teams can rarely see the forest for the trees. It's hard to know what you don't know. It's even harder to break a logjam caused by too many options and too many opinions.

4. Straight honest answers

We're incredibly blunt. We don't pull punches.
We'll cut right through the bullshit and solve your problems.

If you don’t like the previous sentence, call someone else.

(But we're fun, polite folks with a sense of humor.)

4 1/2. Fancy ring binder

But wait! You'll also get a shiny three-ring binder with impressive charts that you can show your boss and your CFO. (Of course, the real value will be concisely summarized in a simple, two-page action plan.)

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